What is a primary requirement of advertisements for real estate listings in Indiana?

In Indiana, advertisements for real estate listings are required to include the name of the principal broker or firm associated with the advertising. This requirement is in place to ensure that potential clients can easily identify the brokerage responsible for the listing, which promotes transparency and accountability in real estate transactions. Including the name of the principal broker or firm helps maintain professional standards and ensures that consumers know who is representing them.

While other components may be part of real estate advertising practices, such as relevant disclosures about commissions or the salesperson's license number, these are not universally mandated within the broader context of advertising requirements like the firm's name is. Furthermore, the format of the advertisement, including whether it’s in printed media or digital formats, is not a primary requirement, as it can vary according to the marketing strategy employed by the broker or firm.