What is one of Alice's primary duties as a broker entering into an agency relationship with a seller?

One of Alice's primary duties as a broker entering into an agency relationship with a seller is to exercise reasonable care and skill. This duty is foundational in the real estate profession and entails acting in the best interest of the client while providing competent and professional services throughout the transaction process.

By exercising reasonable care and skill, a broker ensures that they utilize their knowledge, training, and resources effectively to protect the seller’s interests, advise on pricing and marketing strategies, and navigate the complexities of the real estate market. This standard is expected of all real estate professionals and is essential in establishing trust and maintaining a fiduciary relationship between the broker and the seller.

In contrast, reducing her commission is not a primary duty and would depend on negotiation rather than a mandate. Disclosing all buyer information could violate privacy and confidentiality standards, and competing with other brokers is a normal part of the industry but not a specific duty owed to the seller. The focus in this context is effectively on the responsibility to act with competence and diligence in pursuing the seller's goals.