Which of the following duties does a licensee owe to the seller they exclusively represent?

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A licensee owes the duty to promote the seller's best interests primarily through the agency relationship established when the seller engages the broker's services. This fiduciary duty requires the licensee to act in good faith, exercise loyalty, and prioritize the seller’s needs and objectives. The focus on promoting the seller’s best interests encompasses a variety of actions, such as negotiating the best possible price, providing accurate market analysis, and advocating for the seller during the transaction process.

The other duties, while important in different contexts, do not define the core of the seller-licensee relationship as directly. Keeping the seller updated with marketing statistics can certainly be helpful, but it falls under transparency and communication rather than the fundamental duty of loyalty. Making a commission, while a goal of the licensee, is not a duty owed to the seller; that pertains more to the broker's interests. Finding other potential clients for the seller is typically outside the scope of the licensee's responsibility in a fiduciary relationship and is more aligned with general marketing efforts rather than addressing the immediate needs of the seller being represented. Thus, promoting the seller’s best interests remains the central duty that guides a licensee's actions in the context of agency.

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